Ever take on a home project and feel underwater quickly? Admitting defeat and calling in for back up can cost more in the long run with emergencies, fixing other problems created, availability of specialists, and missing timeline/deadlines. Waiting is expensive. DIY is expensive. Missing out on opportunities is expensive. Heading in the wrong direction is expensive.

• HIRE PROFESSIONALS  |  You use an accountant for taxes and  an electrician for your wiring. This is a decision that will impact many years ahead. Professionals save time, mistakes, and money. The initial cost of hiring a college planner is often recovered several times over in savings versus trying to do it alone.

• FAFSA HELP |  It can be tricky and there's no shortage of horror stories. Have qualified support behind you every step of the way. 

• BUYING FOUR CARS OR A HOUSE!   |  Paying for college can be the equivalent of purchasing a modest home or a luxury car every year, four years in a row, without a trade in. It feels like that is a big decision, requiring  some consultation and guidance.

• GUIDANCE COUNSELORS  |  One or two overburdened guidance counselors  for the entire high school (if they have one at all) cannot possibly serve students as thoroughly for such an important decision. Guidance counselors serve the school and students, not parents.

• FAMILY PEACE  |  Students feel vulnerable, parents are terrified, the pressure is on and emotions can get in the way of good communication.  Believe it or not, you will miss this time with 20 shoes by the door and missing silverware. Make the most of the time that they are still under your roof.

• WHAT IF I MESS IT UP?   |  Not completing forms, missing deadlines, or completing forms incorrectly can  change the entire outcome. Our guidance keeps you on track.

• More colleges close down every year leaving students confused and their plans disrupted. Do you know which schools are financially solvent?  What if you have to switch schools, will it add years to the cost? We have a proprietary process of reviewing college viability.

• Picking the wrong school can lead to transfers and starting over with no financial aid guarantees. Do a lot of students leave the school you're considering? Are students happy there?

• Costly application errors can keep you from getting the most financial aid. Bad advice, adding retirement investments, omitting important steps, missing deadlines, can be tremendously expensive.

• Picking the wrong major can add semesters, setbacks, expenses and a potentially stressful situation.

• Parents and students can get buried in loans without realizing the commitment. It adds up fast. Weren't you just talking about retirement?

• Getting stuck on stickers. For some, it's all about the name! That can be an expensive bumper sticker. We focus on finding the right school for your student where they can thrive and have the most opportunity.

• Not realizing that your student isn't college-ready. Dropping out leaves the student with no credits, but still paying the bill and paying back loans. Not to mention the exhaustion and emotional toll.

• You don't even know what you don't know yet. We're happy to be by your side as new things come up.